1
Write the brief
Name the topic, audience, tone, approximate length, and one action you want the viewer to take. A specific brief produces a more useful first draft.
2
Review the mobile cut
Watch the opening without sound, then with sound. Check whether the hook, captions, visual changes, and narration still make sense on a small screen.
3
Export and post
Make the final adjustments, export the vertical version, and use your existing iPhone publishing routine to add the caption, cover, and platform details.